Understand your visibility report

Your visibility report shows how AI models respond when asked about your industry — and whether your brand appears in those answers.

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Report sections

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Overall visibility score

A summary of how your site performs across all tested prompts and models. Use this as a baseline and track changes after each refresh.

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Per-prompt breakdown

Each prompt shows:

• Whether your brand was mentioned in the AI response
• Whether your site was cited or linked
• Which competitors appeared instead
• The model that generated the response

Look for patterns: you may rank well on some prompts but be invisible on high-intent queries like “best [category] for [use case].”

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Competitor comparison

Side-by-side metrics show where competitors outperform you. Focus on prompts where competitors appear consistently and you do not — these are your highest-priority gaps.

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Model coverage

Different AI models may favor different sources. A brand visible on ChatGPT might be absent from Perplexity or Gemini responses. Krastie tests across providers so you can see platform-specific gaps.

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Recommendations

AI-generated action items ranked by impact and difficulty. Each recommendation explains what to change and why it should improve visibility.

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Historical trends

Open Visibility history to compare reports over time. Use refreshes after implementing recommendations to confirm improvements. Via the API, fetch history with GET /v1/ai/generate/seo-site-report/history.

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Common patterns

Mentioned but not cited — AI knows your brand name but does not link to your site. Often fixed by stronger on-page content and clearer entity signals. Invisible on key prompts — Competitors dominate high-intent queries. You likely need dedicated content targeting those questions. Strong on one model only — Platform-specific optimization may help. Check which sources each model tends to cite.

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Next steps